Apple have launched the new Mac Pro, and it is now available to buy on the Apple Store. I’m not sure how many sales we are going to see in our business- it is likely to be a niche product, far more niche that the old PowerMac and Mac Pro lines. At one time all professionals would buy a top line Mac and shun the iMac. But with improvements in chips speeds and these being passed down the line to all machines, the iMac is a consumer and a pro choice. Our own choice is a 27” iMac with a MacBook Air, as the iMac provides all the speed we need and the MacBook Air provides portability.

What the Mac Pro offers is power and external expandability and it will come as welcome news for certain high end video editors.

Check out the advert, as it might be the closest you get to one of these specialist machine:


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Tags: Advert

Apple seem to be on a bit of a roll at the moment with its adverts. The two recent pieces are some of the best advertising from Cupertino in the last few years.

Check out the new advert, called Your Verse, which is narrated by Robin Williams:

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Tags: Advert | iPad