Sony vs Apple
John Gruber, of Daring Fireball, has summed up all that is wrong in the technology industry, and just how right Apple have been in their positioning and timing.
When Apple launched the iPhone in 2007, they knew this would hit sales of the iPod. In fact during the 2007 keynote, Jobs stated that the iPhone was three devices in one: an iPod, a phone and an internet device. Many CEOs would have worried about cannibalising their own products, but as Gruber points out, “Apple is skating to where the puck is heading; Sony is skating to where the puck is at the moment.”
Sony are looking to a drop in camera sales, probably directly dented by the great camera in the new iPhone 4S. How many iPhone users still buy a separate point and shoot camera, now that the 4S comes with an 8 megapixel camera? Sony still focusses on separate devices, instead of going where the market is aiming for. They are chasing the model of the past, and not moving to where people will be in five years time.
When Apple launched the iPhone in 2007, they knew this would hit sales of the iPod. In fact during the 2007 keynote, Jobs stated that the iPhone was three devices in one: an iPod, a phone and an internet device. Many CEOs would have worried about cannibalising their own products, but as Gruber points out, “Apple is skating to where the puck is heading; Sony is skating to where the puck is at the moment.”
Sony are looking to a drop in camera sales, probably directly dented by the great camera in the new iPhone 4S. How many iPhone users still buy a separate point and shoot camera, now that the 4S comes with an 8 megapixel camera? Sony still focusses on separate devices, instead of going where the market is aiming for. They are chasing the model of the past, and not moving to where people will be in five years time.
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