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PriceWatch: Amazon vs Apple for new Macs

A closer look at Amazon.co.uk's pricing

As we reported yesterday, Amazon are offering good prices on some new Macs. With the reintroduction of shipments to Ireland it gives another option to Irish buyers.

Amazon vs Apple prices for Ireland

We have taken a look a some models to see how Amazon compare to pricing on the Irish Apple Store. Amazon provide an optional currency conversion tool, where you can purchase in euros. The advantage is knowing the exact price when purchasing; the disadvantage is that Amazon set the conversion rate, and we suspect this is less generous than some credit card companies. During our tests, the conversion figure at Amazon was GBP£1 to €1.158. The ECB rate on the day was £1 to €1.12, so you can see that Amazon are taking a small cut on this transaction.

Please note also that Amazon charge VAT at the Irish rate of 21.50% for shipments to Ireland, so companies should be able to claim this back. This is why some Amazon.co.uk prices are more expensive that Apple UK [noted below].

Here are the results of what we found:

MacBook Air 1.86GHz, 2GB RAM,128GB SSD, GeForce 9400M
Apple: 2299 euro
Amazon: 1967 euro

MacBook Air 1.6GHz/2GB/120GB/GeForce 9400M
Apple: 1699 euro
Amazon: 1486 euro


iMac 20" Desktop 2.66GHz/2GB/320GB/SD
Apple: 1099 euro
Amazon: 1171 euro
[note- there is no discount here- Amazon are charging more than Apple UK]

iMac 24inch Core 2 Duo 2.66GHz/4GB/640GB/GeForce 9400M/SuperDrive
Apple: 1399 euro
Amazon: 1476 euro
[note- there is no discount here- Amazon are charging the same prices as Apple UK]


Apple MacBook 13.3-inch, 2.0GHz, 2GB RAM, 160GB HD, GeForce 9400M SuperDrive
Apple: 1199 euro
Amazon: 1041 euro

Apple MacBook 13.3-inch, 2.4GHz, 2GB RAM, 250GB HD, GeForce 9400M SuperDrive
Apple: 1499 euro
Amazon: 1352 euro


MacBook Pro 15" 2.4GHz/2GB/250GB/GeForce 9600M GT/SuperDrive
Apple: 1799 euro
Amazon: 1600 euro

MacBook Pro 15inch 2.66GHz/4GB/320GB/GeForce 9600M GT/SD
Apple: 2249 euro
Amazon: 2104 euro

Simon Spence/2009
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