Highs, Lows and Things to Come
We take a look at the high and lows of Apple products in 2018 and speculate wildly on what might be around the corner...
HIGHS:
HomePod:
I love the HomePod. More than most Apple tech, the HomePod lives in the kitchen and so is at the heart of our family. This means that my kids, wife and I all use the HomePod on a regular basis. Mostly for Apple Music, sometimes for AirPlay when I will push a podcast to the speakers (I have two!) and occasionally for Siri, when we ask it to set timers and alarms for cooking. Yes my iPhone or Apple Watch remain my most used gadgets, but the HomePod is there in the heart of the home as an everyday kicthen appliance. Not bad for a new product.
iPhone XR:
Given that I already had an iPhone X, I skipped any upgrade this year, but I am well impressed by the new iPhone XR. Great colours (especially Product RED) and a nice lower price compared to the XS, this is the sweet spot amongst the iPhone range. Also, once you upgrade to a X, XR or XS, you just can’t go back to the older screen shape.
iPad Pro:
Certainly my favourite Apple product of 2018. The iPad Pro is very fast- so much that I don’t even think about opening times and lags these days. These speeds, combined with the amazing screen which gives so much more working space, makes this my favourite work device. I have made a commitment to the iPad and try to take it to meetings and for short work trips. The Apple Folio Keyboard isn’t perfect, but it is small and thin enough to mean it does not distract from the iPad’s thinness while allowing for decent typing speeds. Overall this device is a slick piece of premium kit. On top of this, the new Apple Pencil and its charging method on the side of the iPad Pro is fantastic- the perfect pairing.
Apple Watch:
Speaking of speed, the new Apple Watch Series 4 is a transformation over my Previous Series 2. It is hard to write about speed differences, but the way the Series 4 Wstch feels is amazing- it reacts immediately to touch, something which did not happen with previous models. This immediate reaction time plus the new Watch faces makes it a completely new device compared to previous generations. I also bought the cellular version, so I await news from Apple and Vodafone/3 on support in Ireland...
LOWS:
MacBook:
At this stage I’m not quite sure what the MacBook is for? With the launch of the new MacBook Air, alongside the MacBook Pro, the MacBook sits alone with a niche role. It seems to be the lightest and thinnest model, even though the MacBook Air would point to this! But with one port and the smallest screen, it seems to be useful for those needing the smallest laptop for travel, but as an underpowered laptop it is not so clear what its audience is. Apple really need to sort out their laptop segments here and who they are aiming this laptop at.
Apple Display:
The absence of an Apple display for those who want to connect their Mac mini or laptop to a big screen is shocking. The number of Dell and other screens I have set up this year should be a curse on Apple’s reputation. It is madness to have Apple users buy LG and other models, spoiling their setup with these ugly plastic monstrosities. Having a great screen should be an Apple priority for 2019, as it should have been in 2018.
MacOS Mojave:
Ho-hum. OK I know there are lots of under-the-hood improvements here but Mojave is a fairly minor upgrade and we miss the headline features of Mac OS from the past. Having a News app and Home app really doesn’t rock our world and it is a pity we are seeing more and more of these incremental updates in Mac OS, with no big splashes.
...Things to Come in 2019:
Ok this is all idle speculation, but here is what we would like to see in 2019...
- a cheaper intro Mac laptop, aimed at education and students. The current MacBook and MacBook Air lines are just a tough too high in price (or begin with lousy storage amounts) and we feel there needs to be a great €999 laptop for education
- we have mixed feeling about the Mac Pro, but as a headline for the Mac range we would love to see a great pro Mac. Would we buy it; unlikely. But it does signal the state of the Mac range for pros and so we love the idea that the video editing and photography market is properly catered for
- more countries rolling out cellular support for the Apple Watch. And having said this, more countries selling the HomePod too. Apple have been very slow to roll out both. Why? Lack of interest by carriers? Lack of sales by Apple? Whatever the reason, the country range needs to improve to makes these products truly global
- new AirPods? Seems likely they are coming this year and we are curious as to what they will improve here... Such a great little product right now and a great symbol of Apple’s design success.
Apple launch new iPhone Xs, Xr and Watch Series 4
Today Apple launched the new iPhone Xs, Xs Max and Xr phones. These replace the iPhone X and offer a wider range of sizes and options.
The iPhone Xs and Xs Max are the new top of the range phones. They come with a new faster A12 Bionic processor, a better camera offering 12MP with zoom lens, and a Portrait mode which allows the user to choose and vary the level of blur for the background of images.
The new iPhone Xs range comes in two sizes- 5.8" Xs version and the 6.5" Xs Max. The latter is the biggest screen ever produced on an iPhone.
Aside from the top of the range Xs, Apple also announced an Xr range, which comes with a cheaper price point. It has the same chip as the Xs but only a single lens camera.
Here is the new range and prices for Ireland:
256GB €1,349.00
Xs Max:
64GB €1,279.00
Xr:
128GB €939.00
The other major news at the event was the new Apple Watch Series 4, which in the US comes with an ECG Heart monitor that can detect heart defects such as low and irregular heart rates. For an Irish audience., the biggest disappointment is the absence of Ireland in the launch dates for the Cellular version. This also happened last year and means that Ireland remains excluded from the mobile-linked version of the Watch.
The Series 4 Watch comes with a larger screen which gives over 30% more screen space, allowing for better Watch faces and complications. It has an improved Digital Crown with Haptic feedback, new microphone and speaker, and comes with a new S4 chip, giving twice the speed of last years S3.
The new Watch comes in two sizes, 40mm and 44mm, up slightly from the 38mm and 42mm. The prices start at:
40mm: €439
44mm: €469
Lastly, Apple announced launch dates for new versions of their operating systems:
iOS 12: 17th September
macOS Mojave: 24th September
HomePod update and tvOS: 17th September