WWDC Highlights

Looking back at the WWDC keynote, it is worth reflecting on what was good and what was not so great:

iOS 9: this looks like a solid upgrade. It will be free, will arrive in the late Autumn, and should help to make the iPad a more work-orientated device. The changes to the keyboard, such as new shortcuts when working with text, are very welcome. So too is the idea of the virtual trackpad. The iPad can be fiddly when working with text- my Mac is always my preferred machine for letters and documents. But these changes should help. I am typing this post on an iPad because I love its mobile capabilities which even the MacBook Air can't match. But typing does take longer on an iPad, and so anything to help is welcome. 

The multitasking features such as the split screen looks great, but it was a pity that it will only be fully available on a new iPad Air 2. My iPad Air 1 feels a bit left out, and this may well be the inventive to drive new iPad sales (reasonably Apple's intention, given how slowly people upgrade iPads).

OS X 10.11: also looks like a slick update, with a real focus on stability and bug fixes. I love when Apple do this as it helps all users and solves a few headaches for me when teaching about the Mac. 

Music: well, that was all a bit of a mess.  It has been a long time since I groaned at the style of an Apple keynote, but this was pretty bad.  It seemed chaotic, long, and without a real focus. I am also not sure that the Music app and streaming service will appeal to me. I can see how people like Spotify and Apple wish to get in on this game, but I will have to see what it is like when launched. It does not seem to be something I will be paying a monthly fee for. The three month free trial is a good hook though as I will certainly take a look.


Overall the keynote was way too long, and seemed to get out of control. Tim Cook started to run on and off stage towards the end and this gave the whole thing a panicked and rushed feel. It is a pity as I really liked the early part and the main iOS and OS X announcements. When it got to the Music section I nearly turned off. But overall the announcements set out an exciting set of changes for 2015-6.

WWDC 2015- What to Expect

Apple's developer conference, WWDC, is coming up next week with the keynote address on June 8th. Everyone should note that this event is geared towards developers and so some of the announcements are not focussed on consumers. Instead this event normally sets out the Apple agenda for the coming year, especially in terms of software. 

One of the main parts of this will be the announcements on iOS 9 and OS X 10.11. Apple have committed themselves to a yearly upgrade schedule, and assuming this does not change, we will be introduced to a preview of the next versions. Expect to see information on items like CarPlay and HomeKit too, both aimed at the developer community. Showing off the new operating systems is key to working with the developer community. 

However we are also likely to see the launch of two other item- the first is the revised iTunes and Beats Music service. Ever since Apple purchased Beats in 2014 it has been expected that we would see a revised service from Apple, including a music streaming service. It may be that we see this announced at WWDC but this could also come later in the year, which was traditionally the event when iPods, iPads or iPhones are launched. I expect to see an announcement at WWDC if Apple can get agreements in place with the record labels. 

Apple TV will also be updated- the announcement earlier this year that the price of the current Apple TVs had dropped to a new low seemed to be a very strong hint of new hardware to come. A new Apple TV would also sit nicely next to a Beats music announcement, with a deal with other TV network operators likely. Apple announced a deal with HBO in March. 

Don't expect much change in terms of Macs; the laptops have been updated recently. I expect the iMacs to be revised later this year and so one possibility is news on revised Mac Pros, something which might be appreciated by some developers. 

Another intriguing piece of info would be the Watch OS- will Apple show off changes to Watch OS and announce new features? I expect to see Apple announce changes to attract high quality Watch apps and because this is the year of the Watch and Apple will be promoting these new features in the Christmas buying season. 

Overall is is likely to be a tech-heavy keynote, setting out the software and a few hardware bits for the rest of 2015. 

Apple Watch Wish List

Next Monday Apple will unveil more details about the Apple Watch. The event in Autumn 2014 revealed the Watch's existence, with a ship date of early 2015, but was short on some of the details. We know there will be a number of editions of the Watch and the price will start at $349, but we do not know the full price range and many of the features of the Watch are a mystery. 

Here is what I will be looking out for:

1/ battery life: this will be a key element as I would expect the Watch to last a full day. Anything less will be irritating as you will need to remove it in the middle. The idea of topping up your watch in your car or at work might put people off. We really hope Apple can stretch the battery in the Watch to a reasonable span, such as 12 hrs or more. 

2/ health: it would be wonderful to think that the Watch would track heart rate and blood sugars-  I know this is almost impossible. But as a diabetic I would like to think that the Watch could communicate with other gadgets for health and make health info a more regular part of life, not something you need to find out at your doctor's surgery. Blood pressure will be possible with the sensors, so I will be watching with interest. I will be disappointed if it simply also tracks steps and distance, the same as any other Nike-type monitor. 

3/ connection to iPhone and Mac: how are we going to load apps and sync info to the Watch (music etc). I still am not a fan of the way this is organised in iTunes- installing and arranging apps in the iTunes window is fiddly at best. I hope Apple have a great way to organise your content for the Watch. 

4/  tactile communication: the ability to send a "buzz" your Apple Watch friends is great. I love the idea of this way to communicate- more than text or email. It is a physical way to communicate and this will be catchy. It also works for routines- the Watch will vibrate if you have not stood up in a while- good for those of us looking after bad backs! Apple seem to have thought through the personal side of the Watch, and the ability to vibrate on your wrist is far more immediate and intimate than a buzzing iPhone. This will be an interesting one to keep an eye on as it could develop into a whole new, personal, way to communicate. 

5/ security: the Watch strikes me as the new thing too steal, and so I will be interested to see if Apple have thought this through. The iPhone is now a nightmare for a thief as the user can use Find My iPhone and can lock/wipe the device. We hope that the Watch, so publicly visible on a wrist, has these types of features and more.  

6/ Apple Pay: we expect Tim Cook to give an update on the new payment system, Apple Pay.  Hopefully he will announce that it is coming to Europe and we can't wait for it to arrive here. It will be a fantastic way to pay without having too pull out our cards at checkouts

7/ price: this thing won't be cheap! The starting price point of €349 is for the most basic version, but we expect the range to be big, and into the thousands. The more limited edition Watch, with gold, is likely to have an eye watering price to match. It is also likely that most people will be spending around $400-500 after they have selected a better strap or gone for a slightly better face.

8/ sizes: the Watch comes in a 38mm or 42mm size and I hope that Apple do not market this as a "ladies and gents" versions. I really hope the point of the sizes will be personal use and not gender based. If you look at a traditional jewellery store, the smaller watches are for women and the larger faces for men.  This irritates me and hope that Apple stick to breaking this type of gender-based stereotype. It would be nice to see the faces as a personal choice, the same with the straps. 

9/ don't expect this in your local shop: the Watch is likely to be an Apple-only purchase, so for Ireland it will be bought on the Apple online store. I do not believe that they will supply the Watch to third-party retailers, at least not at the beginning. Given the number of faces and straps available, this is a custom-build, so online shopping makes more sense. But there again not being able to hold or touch a Watch in Ireland before purchasing could be a  problem. Strong demand at the start will mean that Apple won't care about this, but expect to see Apple Watches in stores in a few years time as the product matures.

10/ this is the new iPod: the iPod range has not been updated in a few years and this is likely to continue. The Watch, along with Bluetooth headsets, is likely to be the new iPod. 

11/ what does the Digital Crown do?? The dial on the side of the Watch has not been discussed in detail. Look out for more news on this on Monday. Tim Cook did not refer to its purpose in the Autumn release.

12 surprise: Apple almost certainly held back on revealing significant functions of the Watch, so that this is revealed closer to the launch date. This means that competitors do not have time to try to copy its features. Expect a few show-stopper features to be revealed next week. 

We look forward to learning more on Monday. 

Simon Spence/2015

New iTunes-Beats Streamng Service Revealed

Not sure we learn a lot from this article by 9to5Mac but if true it will be good to see Apple compete head on with Spotify. The one interesting aspect will be the price point. $7.99 per month is still quite a commitment for many users, as it is close to buying an album each month, something which will not attract the majority of users. The speculation on a lower point of $5 would seem tone far more attractive. 

The rest of the article seems to be as informed as educated guess-work: Beats bring integrated into iTunes, new employees clashing with existing employees, slight delay in expected launch date? All a bit standard. 

[Article Link]

Simon Spence/2015

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